My Gift To All Female Entrepreneurs: Coaches, Teachers, Creatives and Trainers...
Starts in:
12 Days of Masterclasses®
Every Christmas I share my best masterclasses
to help you grow your online business in the New Year.
12 x 60-minute NEW Masterclasses
Powerful Strategies and Tactics
Inspirational & Actionable
100% FREE & LIVE
Longest-Running Free Business Training
My Gift To All Female Entrepreneurs:
Coaches, Teachers, Creatives and Trainers...
12 Days of Masterclasses®
Every Christmas I share my best masterclasses to help you grow your online business in the New Year.
12 x 60-minute NEW Masterclasses
Powerful Strategies and Tactics
Inspirational & Actionable
100% FREE & LIVE
Longest-Running Free Business Training
All 12 Masterclass Topics
Build a Six-Figure Online Business in One Year
Go From Selling Your Time To Selling Your Value
Get Your Perfect Online Course Idea (in 60 min)
Create Offers That Sell in Any Economy
Online Pricing Strategies & How To Raise Prices
Mindset Blocks That Keep Women Stuck
Craft Your Powerful 2026 Life & Business Vision
Unleash Your Business Potential with AI
Use AI to Scale Your Online Business
Increase Your Sales Without Being Salesy
The Truth Behind Scaling To Multiple 7 Figures
Online Business Strategies That Work in 2026
What You Can Expect
Why 2026 Is a Turning Point for Women Entrepreneurs
Feeling the shift online? You’re not imagining it.
AI is changing everything, trust has dropped, visibility is unpredictable, and attention is harder to earn.
And strategies that worked years ago… don’t work the same way anymore.
But here’s what has NOT changed:
Your expertise.
Your ability to help people.
Your desire to make an impact.
In 2026, success won’t come from doing more – but from doing it better, with clarity.
That’s why I created
12 Days of Masterclasses®:
To give women a place to learn, reset, and step into the new year with confidence and a concrete plan for their online business.
finding direction
building momentum
simplifying their business
unlocking new income streams
and creating consistent results
This year, the content is more relevant than ever.
What You Can Expect
Who This is For
This masterclass series is designed for coaches, therapists, consultants, creatives, teachers, trainers, or experts. The online business world is changing fast and these masterclasses help you adapt and grow.
Whether you’re just starting or already earning consistent revenue online, these masterclasses will help you:
Double your revenue in half the time
Turn your expertise into scalable offers
Use AI to save time and scale faster
Create the right offers for any economy
Build a stable, future-proof online business
If you want clarity and momentum for your online business going into 2026, this is for you.
Details of Each Masterclass
Masterclass Day 1
December 25 10am CET
Build a Six-Figure Online
Business in One Year
What successful female entrepreneurs actually do.
In this masterclass, I break down the daily decisions and actions successful female online entrepreneurs take — no matter what’s happening in the world — to reach six figures.
You’ll also hear the mistakes I made in my first year of online business, and how I course-corrected to make six figures within 12 months.
This masterclass is for you if:
You want to scale to six figures
You want to learn what moves the needle
Masterclass Day 2
December 26 10am CET
Go From Selling Your Time To Selling Your Value
Break free from the time-for-money trap.
In this masterclass, I’ll show you how to break free from the time-for-money trap — from selling to single clients or running offline programs — to selling endlessly scalable online courses. You’ll make more money, with less work, and serve your clients even better.
You’ll also hear how I managed to go from a 1-1 to a 1-Many business model without losing quality — and actually making my programs more successful.
This masterclass is for you if:
You want to stop selling your time
You want to learn how to sell value instead
Masterclass Day 3
December 27 10am CET
Get Your Perfect Online Course Idea (in 60 min)
A fast, proven process to pick your next course idea.
Too many ideas — or none at all? No problem.
In this masterclass, you’ll learn the quickest way to find your best online course idea, based on the proven process behind 4,000 courses our students have created in the last 8 years.
You’ll also hear how I procrastinated way too long to create my first online course and what you should do instead.
This masterclass is for you if:
You want to create a sellable online course
You want to update an existing one
Masterclass Day 4
December 28 10am CET
Create Offers That Sell in Any Economy
Package what you know into irresistible offers
Not sure how to package your expertise into an online offer that sells? In this masterclass I will cover the little-known secrets of creating offers that sell no matter the economic circumstances, so you aren’t tempted to discount your offers, or even stop selling!
You’ll also hear how I created my first online offer and how I have adapted to all economic circumstances.
This masterclass is for you if:
You would like to create irresistible offers
You want to learn how to sell in any economy
Masterclass Day 5
January 3 10am CET
Online Pricing Strategies & How To Raise Prices
Price confidently and profitably for uncertain times
Not sure what to charge for your online programs? Worried that raising prices will alienate your existing clients? What if you could double your revenue with your existing clients?
I’ll also share how I was able to raise my hourly rate from €150 to €3000.
This masterclass is for you if:
You want to raise your prices
You want to get paid your worth
Masterclass Day 6
December 30 10am CET
Mindset Blocks That Keep Women Stuck
Shift what’s holding you back from growing.
The reason we don’t realise our dreams isn’t outer circumstances — it’s our own limiting beliefs and excuses that keep us stuck. In this masterclass, you’ll discover which limiting beliefs you might have and how to overcome them.
You’ll also hear about my money mindset block and what I did to overcome it and multiply my income.
This masterclass is for you if:
You want to get rid of limiting beliefs
You want to acquire abundant beliefs
Masterclass Day 7
December 31 10am CET
Craft Your Powerful 2026 Life & Business Vision
The vision that makes anything possible
Without a goal, your dream is just a wish… In this masterclass, I’ll do a powerful vision exercise so you can go into 2026 with a strong vision, clear goals, and a compelling why.
It will be easier to attract clients and make sales when you are clear on what you want. And then you’ll be able to achieve all your goals in the New Year!
This masterclass is for you if:
You want to make your dreams come true
You want to change your life for the better
Masterclass Day 8
January 1 10am CET
Unleash Your Business Potential with AI
Tools and workflows that save hours.
Learn how to use artificial intelligence to 10x your productivity when it comes to creating and editing online courses and marketing content.
This masterclass will equip you with an AI toolkit so you can save time and become more productive.
This masterclass is for you if:
You want to be up to date on AI tools
You want to increase your productivity
Masterclass Day 9
January 2 10am CET
Use AI to Scale Your Online Business
Advanced AI strategies for more growth
In this masterclass, I will show you how women are scaling their online businesses faster and more easily with AI. It has never been so easy to start and scale an online business - if you know how.
You’ll also learn how I could cancel a software subscription and created my own in 10 minutes!
This masterclass is for you if:
You want to go beyond AI basics
You want to learn what is possible with AI for your online business
Masterclass Day 10
January 3 10am CET
Increase Your Sales Without Being Salesy
Authentic ways to maximise your sales
Selling is a skill anyone can learn. In this masterclass, I will share with you how to shift your mindset around selling and solid sales strategies so that selling becomes easy
I learned very late in life how to sell and I will share with you what has helped me the most.
This masterclass is for you if:
You want to sell with more ease
You want to make more sales in 2026
Masterclass Day 11
January 4 10am CET
The Truth Behind Scaling To Multiple 7 Figures
Lessons from growing a €20M+ online business.
In the last 12 years I’ve worked with over 9000 clients and made over €20M in revenue. In this masterclass I will take you behind the scenes of my multiple 7 figure online business and show the real facts about how it works, how it all started, and where it is going.
This masterclass is for you if:
You want to see behind the scenes
You want to know what it takes to scale
Masterclass Day 12
January 5 10am / 2pm / 6pm CET
Online Business Strategies That Work in 2026
The Ultimate Online Business Masterclass
Join this masterclass to uncover the most common pitfalls that hold entrepreneurs back and learn proven strategies to overcome them. Discover what’s working right now so that you can build a wildly successful online business in 2026 and beyond.
This masterclass is for you if:
You want to be successful in 2026
You want to avoid the mistakes others make
This is the most important masterclass of them all and is not to be missed!
Value of the 12 Masterclasses
Each masterclass is like a course on its own — packed with proven strategies, up-to-date tactics, and insights you won’t find anywhere else.
You’re learning directly from:
20 years of experience as a CEO
12 years as an online entrepreneur
Working with over 9,000 clients
Building a €20M+ online business
Standalone, the value of each masterclass is €100.
The value of 12 Masterclasses is over €1,000.
When you join, you get access to:
12 LIVE masterclasses
Q&A sessions every day
Case studies from women like you
Community of like-minded people
Worksheet for each masterclass
Summary for each masterclass
Inspiring quote for each masterclass
Daily prizes and surprises
This is my Christmas gift to you.
100% FREE & LIVE.
How The 12 Days Are Different
For 11 years, 12 Days of Masterclasses® has been the antidote to the noise of the online world.
Most free events rush, overwhelm, and teach just enough to sell.
12 Days of Masterclasses® is different. What makes it so special is the rare combination of:
Depth without complexity
Clarity without pressure
Practicality without overwhelm
Warmth without fluff
Structure that creates momentum
Tradition that builds trust year after year
Women come back every single year because they:
hear insights they haven’t heard anywhere else before
gain clarity in areas they’ve been stuck for months (sometimes years)
make decisions they’ve been avoiding
reconnect with their ambition
actually implement — and see results
In a world that feels louder, faster, and more crowded, these 12 days give you space to think, learn, and grow.
What Women Say
114,724 women can’t be wrong.
Now it is your turn.
About Sigrun
I’m an award-winning business mentor, bestselling author, host of The Sigrun Show, and creator of 12 Days of Masterclasses®.
Over the last 12 years, I’ve made over €20M and helped more than 9,000 women build and scale online businesses. Many of my clients have grown to 6 and 7 figures. Thousands have created their first online income. Tens of thousands have changed their lives forever.
I grew up in Iceland, where we celebrate Jólabókaflóðið - the Christmas Book Flood.
It’s a tradition of gifting books and filling the holidays with learning.
In 2015, I brought this tradition into my business through 12 Days of Masterclasses® and it’s now one of the longest-running free learning experiences for women entrepreneurs worldwide.
All 12 Masterclass Topics
Build a Six-Figure Online Business in One Year
What successful women entrepreneurs actually do.
Go From Selling Your Time To Selling Your Value
Break free from the time-for-money trap.
Get Your Perfect Online Course Idea (in 60 min)
A fast, proven process to pick your next course idea.
Create Offers That Sell in Any Economy
Package what you know into irresistible offers
Online Pricing Strategies & How To Raise Prices
Price confidently and profitably for uncertain times
Mindset Blocks That Keep Women Stuck
Shift what’s holding you back from growing.
Craft Your Powerful 2026 Life & Business Vision
The vision that makes anything possible
Unleash Your Business Potential with AI
Tools and workflows that save hours.
Use AI to Scale Your Online Business
Advanced AI strategies for more growth
Increase Your Sales Without Being Salesy
Authentic ways to maximise your sales
The Truth Behind Scaling To Multiple 7 Figures
Lessons from growing a €20M+ online business.
Online Business Strategies That Work in 2026
The Ultimate Online Business Masterclass
What You Can Expect
Why 2026 Is a Turning Point for Women Entrepreneurs
If you’ve been feeling the shift online - you’re not imagining it.
AI is changing everything.
Buying behavior has evolved.
Trust has dropped.
Social media reach is unpredictable.
Attention is harder to earn.
And the strategies that worked 3, 5, or 7 years ago?
They simply don’t work the same way anymore.
But here’s what has NOT changed:
Your expertise.
Your ability to help people.
Your desire to make an impact.
The opportunity in 2026 isn’t about doing more.
It’s about doing better and doing it with clarity.
That’s why I created 12 Days of Masterclasses®
To give women a place to learn, reset, and step into the new year with confidence and a concrete plan for their online business.
11 years later, this tradition has supported over 114,724 women in:
finding direction
building momentum
simplifying their business
unlocking new income streams
and creating consistent results
This year, the content is more relevant than ever.
What You Can Expect
Who This Is For
This masterclass series is designed for coaches, therapists,
consultants, creatives, teachers, trainers, or experts. The online business
world is changing fast and these masterclasses help you adapt and grow.
Whether you’re just starting or already earning consistent revenue online, these masterclasses will help you:
Double your revenue in half the time
Turn your expertise into scalable offers
Use AI to save time and scale faster
Create the right offers for any economy
Build a stable, future-proof online business
If you want clarity and momentum for your online business going into
2026, this is for you.
Details of Each Masterclass
Masterclass Day 1
December 25 10am CET
Build a Six-Figure Online
Business in One Year
What successful female entrepreneurs actually do.
In this masterclass, I break down the daily decisions and actions successful female online entrepreneurs take — no matter what’s happening in the world — to reach six figures.
You’ll also hear the mistakes I made in my first year of online business, and how I course-corrected to make six figures within 12 months.
This masterclass is for you if:
You want to scale to six figures
You want to learn what moves the needle
Masterclass Day 2
December 26 10am CET
Go From Selling Your Time To Selling Your Value
Break free from the time-for-money trap.
In this masterclass, I’ll show you how to break free from the time-for-money trap — from selling to single clients or running offline programs — to selling endlessly scalable online courses. You’ll make more money, with less work, and serve your clients even better.
You’ll also hear how I managed to go from a 1-1 to a 1-Many business model without losing quality — and actually making my programs more successful.
This masterclass is for you if:
Depth without complexity
Clarity without pressure
Practicality without overwhelm
Warmth without fluff
Structure that creates momentum
Tradition that builds trust year after year
Masterclass Day 3
December 27 10am CET
Get Your Perfect Online Course Idea (in 60 min)
A fast, proven process to pick your next course idea.
Too many ideas — or none at all? No problem.
In this masterclass, you’ll learn the quickest way to find your best online course idea, based on the proven process behind 4,000 courses our students have created in the last 8 years.
You’ll also hear how I procrastinated way too long to create my first online course and what you should do instead.
This masterclass is for you if:
You want to create a sellable online course
You want to update an existing one
Masterclass Day 4
December 28 10am CET
Create Offers That Sell in Any Economy
Package what you know into irresistible offers
Not sure how to package your expertise into an online offer that sells? In this masterclass I will cover the little-known secrets of creating offers that sell no matter the economic circumstances, so you aren’t tempted to discount your offers, or even stop selling!
You’ll also hear how I created my first online offer and how I have adapted to all economic circumstances.
This masterclass is for you if:
You would like to create irresistible offers
You want to learn how to sell in any economy
Masterclass Day 5
December 29 10am CET
Online Pricing Strategies & How To Raise Prices
Price confidently and profitably for uncertain times
Not sure what to charge for your online programs? Worried that raising prices will alienate your existing clients? What if you could double your revenue with your existing clients?
I’ll also share how I was able to raise my hourly rate from €150 to €3000.
This masterclass is for you if:
You want to raise your prices
You want to get paid your worth
Masterclass Day 6
December 30 10am CET
Mindset Blocks That Keep Women Stuck
Shift what’s holding you back from growing.
The reason we don’t realise our dreams isn’t outer circumstances — it’s our own limiting beliefs and excuses that keep us stuck. In this masterclass, you’ll discover which limiting beliefs you might have and how to overcome them.
You’ll also hear about my money mindset block and what I did to overcome it and multiply my income.
This masterclass is for you if:
You want to get rid of limiting beliefs
You want to acquire abundant beliefs
Masterclass Day 7
December 31 10am CET
Craft Your Powerful 2026 Life & Business Vision
The vision that makes anything possible
Without a goal, your dream is just a wish… In this masterclass, I’ll do a powerful vision exercise so you can go into 2026 with a strong vision, clear goals, and a compelling why.
It will be easier to attract clients and make sales when you are clear on what you want. And then you’ll be able to achieve all your goals in the New Year!
This masterclass is for you if:
You want to make your dreams come true
You want to change your life for the better
Masterclass Day 8
January 1 10am CET
Unleash Your Business Potential with AI
Tools and workflows that save hours.
Learn how to use artificial intelligence to 10x your productivity when it comes to creating and editing online courses and marketing content.
This masterclass will equip you with an AI toolkit so you can save time and become more productive.
This masterclass is for you if:
You want to be up to date on AI tools
You want to increase your productivity
Masterclass Day 9
January 2 10am CET
Use AI to Scale Your Online Business
Advanced AI strategies for more growth
In this masterclass, I will show you how women are scaling their online businesses faster and more easily with AI. It has never been so easy to start and scale an online business - if you know how.
You’ll also learn how I could cancel a software subscription and created my own in 10 minutes!
This masterclass is for you if:
You want to go beyond AI basics
You want to learn what is possible with AI for your online business
Masterclass Day 10
January 3 10am CET
Increase Your Sales Without Being Salesy
Authentic ways to maximise your sales
Selling is a skill anyone can learn. In this masterclass, I will share with you how to shift your mindset around selling and solid sales strategies so that selling becomes easy
I learned very late in life how to sell and I will share with you what has helped me the most.
This masterclass is for you if:
You want to sell with more ease
You want to make more sales in 2026
Masterclass Day 11
January 4 10am CET
The Truth Behind Scaling To Multiple 7 Figures
Lessons from growing a €20M+ online business.
In the last 12 years I’ve worked with over 9000 clients and made over €20M in revenue. In this masterclass I will take you behind the scenes of my multiple 7 figure online business and show the real facts about how it works, how it all started, and where it is going.
This masterclass is for you if:
You want to see behind the scenes
You want to know what it takes to scale
Masterclass Day 12
January 5 10am / 2pm / 6pm CET
Online Business Strategies That Work in 2026
The Ultimate Online Business Masterclass
Join this masterclass to uncover the most common pitfalls that hold entrepreneurs back and learn proven strategies to overcome them. Discover what’s working right now so that you can build a wildly successful online business in 2026 and beyond.
This masterclass is for you if:
You want to be successful in 2026
You want to avoid the mistakes others make
This is the most important masterclass of them all and is not to be missed!
Value of the 12 Masterclasses
Each masterclass is like a course on its own — packed with proven strategies, up-to-date tactics, and insights you won’t find anywhere else.
You’re learning directly from:
20 years of experience as a CEO
12 years as an online entrepreneur
Working with over 9,000 clients
Building a €20M+ online busines
Standalone, the value of each masterclass is €100.
The value of 12 Masterclasses is over €1,000.
When you join, you get access to:
12 LIVE masterclasses
Q&A sessions every day
Case studies from women like you
Community of like-minded people
Worksheet for each masterclass
Summary for each masterclass
Inspiring quote for each masterclass
Daily prizes and surprises
This is my Christmas gift to you.
100% FREE & LIVE.
How The 12 Days Are Different
For more than 11 years, 12 Days of Masterclasses® has been the antidote to the noise of the online world.
Most free events are built around a pitch.
They rush.
They overwhelm.
They teach just enough to sell.
This is different — and it always has been.
What makes 12 Days of Masterclasses® special is the rare combination of:
Women come back every single year because they:
hear insights they haven’t heard anywhere else before
gain clarity in areas they’ve been stuck for months (sometimes years)
make decisions they’ve been avoiding
reconnect with their ambition
actually implement — and see results
Women come back every single year becIn a world where everything feels louder, faster, and more crowded, these 12 days give you space to think, learn, and grow.
What Women Say
114,724 women can’t be wrong.
Now it is your turn.
About Sigrun
I’m an award-winning business mentor, bestselling author, host of The Sigrun Show, and creator of 12 Days of Masterclasses®.
Over the last 12 years, I’ve made over €20M and helped more than 9,000 women build and scale online businesses. Many of my clients have grown to 6 and 7 figures. Thousands have created their first online income. Tens of thousands have changed their lives forever.
I grew up in Iceland, where we celebrate Jólabókaflóðið - the Christmas Book Flood. It’s a tradition of gifting books and filling the holidays with learning.
In 2015, I brought this tradition into my business through 12 Days of Masterclasses® and it’s now one of the longest-running free learning experiences for women entrepreneurs worldwide.
Answers to Your Questions
When are the masterclasses?
December 25–January 5, 10:00–11:00 CET.
How can I watch the masterclasses?
You sign up and we send you a link to join live.
Are replays available?
Yes, for a limited time.
Is it really free?
Yes, this is my annual gift to you valued at €1000+.
Let’s Make 2026 Successful
Join 12 Days of Masterclasses® and step into the new year with clarity, confidence, and a concrete plan.
Answers to Your Questions
When are the masterclasses?
December 25–January 5, 10:00–11:00 CET.
How can I watch the masterclasses?
You sign up and we send you a link to join live.
Are replays available?
Yes, for a limited time.
Is it really free?
Yes, this is my annual gift to you valued
at €1000+.
Let’s Make 2026 Successful
Join 12 Days of Masterclasses® and step into the new year with clarity, confidence, and a concrete plan.