12 Days of Masterclasses®
Fast Track Your Online Business in 2026
Live Dec 25 – Jan 5
12 Days of Masterclasses®
Fast Track Your Online Business in 2026
Live Dec 25 – Jan 5
Longest-Running Free Business Training
11 Years | 114,724 Women | 75 Countries
Why 2026 Is a Turning Point for Women Entrepreneurs
If you’ve been feeling the shift online - you’re not imagining it.
AI is changing everything.
Buying behavior has evolved.
Trust has dropped.
Social media reach is unpredictable.
Attention is harder to earn.
And the strategies that worked 3, 5, or 7 years ago? They simply don’t work the same way anymore.
But here’s what has NOT changed:
Your expertise.
Your ability to help people.
Your desire to make an impact.
The opportunity in 2026 isn’t about doing more. It’s about doing better and doing it with clarity.
That’s why I created
12 Days of Masterclasses®:
To give women a place to learn, reset, and step into the new year with confidence and a concrete plan for their online business.
finding direction
building momentum
simplifying their business
unlocking new income streams
and creating consistent results
This year, the content is more relevant than ever.
What You Can Expect
All 12 Masterclass Topics
Build a Six-Figure Online Business in One Year
Go From Selling Your Time To Selling Your Value
Get Your Perfect Online Course Idea (in 60 min)
Create Offers That Sell in Any Economy
Online Pricing Strategies & How To Raise Prices
Mindset Blocks That Keep Women Stuck
Craft Your Powerful 2026 Life & Business Vision
Unleash Your Business Potential with AI
Use AI to Scale Your Online Business
Increase Your Sales Without Being Salesy
The Truth Behind Scaling To Multiple 7 Figures
Online Business Strategies That Work in 2026
Longest-Running Free Business Training
Who This is For
This masterclass series is designed for coaches, therapists, consultants, creatives, teachers, trainers, or experts. The online business world is changing fast and these masterclasses help you adapt and grow.
Whether you’re just starting or already earning consistent revenue online, these masterclasses will help you:
Double your revenue in half the time
Turn your expertise into scalable offers
Use AI to save time and scale faster
Create the right offers for any economy
Build a stable, future-proof online business
If you want clarity and momentum for your online business going into 2026, this is for you.
How The 12 Days Are Different
For more than 11 years, 12 Days of Masterclasses® has been the antidote to the noise of the online world.
Most free events are built around a pitch.
They rush.
They overwhelm.
They teach just enough to sell.
This is different — and it always has been.
What makes 12 Days of Masterclasses® special is the rare combination of:
Depth without complexity
Clarity without pressure
Practicality without overwhelm
Warmth without fluff
Structure that creates momentum
Tradition that builds trust year after year
Women come back every single year because they:
hear insights they haven’t heard anywhere else before
gain clarity in areas they’ve been stuck for months (sometimes years)
make decisions they’ve been avoiding
reconnect with their ambition
actually implement — and see results
In a world where everything feels louder, faster, and more crowded, these 12 days give you space to think, learn, and grow.
What Women Say
114,724 women can’t be wrong.
Now it is your turn.
About Sigrun
I’m an award-winning business mentor, bestselling author, host of The Sigrun Show, and creator of 12 Days of Masterclasses®.
Over the last 12 years, I’ve made over €20M and helped more than 9,000 women build and scale online businesses. Many of my clients have grown to 6 and 7 figures. Thousands have created their first online income. Tens of thousands have changed their lives forever.
I grew up in Iceland, where we celebrate Jólabókaflóðið - the Christmas Book Flood.
It’s a tradition of gifting books and filling the holidays with learning.
In 2015, I brought this tradition into my business through 12 Days of Masterclasses® and it’s now one of the longest-running free learning experiences for women entrepreneurs worldwide.
Why 2026 Is a Turning Point for Women Entrepreneurs
If you’ve been feeling the shift online - you’re not imagining it.
AI is changing everything.
Buying behavior has evolved.
Trust has dropped.
Social media reach is unpredictable.
Attention is harder to earn.
And the strategies that worked 3, 5, or 7 years ago?
They simply don’t work the same way anymore.
But here’s what has NOT changed:
Your expertise.
Your ability to help people.
Your desire to make an impact.
The opportunity in 2026 isn’t about doing more.
It’s about doing better and doing it with clarity.
That’s why I created 12 Days of Masterclasses®:
To give women a place to learn, reset, and step into the new year with confidence and a concrete plan for their online business.
11 years later, this tradition has supported over 114,724 women in:
finding direction
building momentum
simplifying their business
unlocking new income streams
and creating consistent results
This year, the content is more relevant than ever.
What You Can Expect
All 12 Masterclass Topics
Build a Six-Figure Online Business in One Year
What successful women entrepreneurs actually do.
Go From Selling Your Time To Selling Your Value
Break free from the time-for-money trap.
Get Your Perfect Online Course Idea (in 60 min)
A fast, proven process to pick your next course idea.
Create Offers That Sell in Any Economy
Package what you know into irresistible offers
Online Pricing Strategies & How To Raise Prices
Price confidently and profitably for uncertain times
Mindset Blocks That Keep Women Stuck
Shift what’s holding you back from growing.
Craft Your Powerful 2026 Life & Business Vision
The vision that makes anything possible
Unleash Your Business Potential with AI
Tools and workflows that save hours.
Use AI to Scale Your Online Business
Advanced AI strategies for more growth
Increase Your Sales Without Being Salesy
Authentic ways to maximise your sales
The Truth Behind Scaling To Multiple 7 Figures
Lessons from growing a €20M+ online business.
Online Business Strategies That Work in 2026
The Ultimate Online Business Masterclass
Who This Is For
This masterclass series is designed for coaches, therapists,
consultants, creatives, teachers, trainers, or experts. The online business
world is changing fast and these masterclasses help you adapt and grow.
Whether you’re just starting or already earning consistent revenue online, these masterclasses will help you:
Double your revenue in half the time
Turn your expertise into scalable offers
Use AI to save time and scale faster
Create the right offers for any economy
Build a stable, future-proof online business
If you want clarity and momentum for your online business going into
2026, this is for you.
How The 12 Days Are Different
For more than 11 years, 12 Days of Masterclasses® has been the antidote to the noise of the online world.
Most free events are built around a pitch.
They rush.
They overwhelm.
They teach just enough to sell.
This is different — and it always has been.
What makes 12 Days of Masterclasses® special is the rare combination of:
Depth without complexity
Clarity without pressure
Practicality without overwhelm
Warmth without fluff
Structure that creates momentum
Tradition that builds trust year after year
Women come back every single year because they:
hear insights they haven’t heard anywhere else before
gain clarity in areas they’ve been stuck for months (sometimes years)
make decisions they’ve been avoiding
reconnect with their ambition
actually implement — and see results
Women come back every single year becIn a world where everything feels louder, faster, and more crowded, these 12 days give you space to think, learn, and grow.
What Women Say
114,724 women can’t be wrong.
Now it is your turn.
About Sigrun
I’m an award-winning business mentor, bestselling author, host of The Sigrun Show, and creator of 12 Days of Masterclasses®.
Over the last 12 years, I’ve made over €20M and helped more than 9,000 women build and scale online businesses. Many of my clients have grown to 6 and 7 figures. Thousands have created their first online income. Tens of thousands have changed their lives forever.
I grew up in Iceland, where we celebrate Jólabókaflóðið - the Christmas Book Flood. It’s a tradition of gifting books and filling the holidays with learning.
In 2015, I brought this tradition into my business through 12 Days of Masterclasses® and it’s now one of the longest-running free learning experiences for women entrepreneurs worldwide.
Answers to Your Questions
When are the masterclasses?
December 25–January 5, 10:00–11:00 CET.
How can I watch the masterclasses?
You sign up and we send you a link to join live.
Are replays available?
Yes, for a limited time.
Is it really free?
Yes, this is my annual gift to you valued at €1000+.
Your 2026 Business Starts Here
Join 12 Days of Masterclasses® and step into the new year with clarity, confidence, and a concrete plan.
Answers to Your Questions
When are the masterclasses?
December 25–January 5, 10:00–11:00 CET.
How can I watch the masterclasses?
You sign up and we send you a link to join live.
Are replays available?
Yes, for a limited time.
Is it really free?
Yes, this is my annual gift to you valued
at €1000+.
Your 2026 Business Starts Here
Join 12 Days of Masterclasses® and step into the new year with clarity, confidence, and a concrete plan.