Strategy
A clear plan for your business, what you're building and what to ignore. No more jumping between ideas or wasting time on the wrong things.
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The new way of growing your
online business starts here…
Your AI marketing team built for you. Yours forever.
Scale without hiring. Get found by more clients.
Make more sales.
You are probably doing too much of what you don't like in your online business
You did not start your online business to spend your days fixing tech problems and writing content.
But somewhere along the way, the business took over.
Now the work you love keeps being pushed to tomorrow.
That was not your plan.
And the worst part? It keeps you trapped in the same issues.
Nothing is going to change unless you change something.
The online industry has flipped 180°
Agentic AI has changed what's possible.
The female entrepreneurs who are growing fastest (and easiest) right now stopped doing everything themselves. They stopped treating AI like a search engine and started using it like a team.
The businesses that don't adapt won't just fall behind. They'll disappear.
Most people will ignore my warning
Right now, you have two options:
1. Pretend this shift isn't happening
Keep running your business the same way, doing everything manually and wasting hours each week.
Over the next 12 months, your growth will slow down if it hasn't already…
2. Embrace the change and go all-in
Adapt now. Use agentic AI to give your business a real advantage in this new era.
Finally, you'll work on the things you love, with agents handling the rest.
You are in control of what happens next.
Install 12 years of strategy into
your online business
The game has changed.
For 12 years, I taught students how to do things themselves or hire someone to help.
That era is over.
I'm taking everything I've built, every strategy, every system, every framework, and deploying it into an AI marketing team that does the work for you.
Introducing
Advantage is a 12-month business growth program that plugs a fully-built AI marketing team into your business. Without learning how to code or create it yourself.
Specific strategy tailored to your niche- Coaching from women who have done it before you
- Your AI Marketing Team
- Weekly accountability, so you follow through
You focus on the work you love.
You grow faster with the industry's powerful AI Business Partner.
The power of AI with human precision.
This is where you grow as a leader
Having a team is one thing. Managing it is another.
And that's the part most women are not prepared for.
Because even with an AI team, you still need to make decisions:
What do you delegate?
What do you keep?
What do you check?
What do you trust?
And most female online entrepreneurs have never been taught how to do this.
Inside Advantage, you will learn to manage an AI team.
DIY AI is a trap
Most people go wrong with AI and try to figure it out themselves.
They spend hours prompting ChatGPT, get generic agents that don't work for their business and still end up doing most of the work themselves.
Generic AI agents won't grow your business.
Every AI agent inside Advantage is built on a proven framework from courses that I have designed, built and run with thousands of students before.
10,000+ clients have built successful 6- and 7- figure businesses with these courses and now we are turning them all into agents.
You get specialised agents that you cannot get anywhere else and you cannot build yourself.
Advantage students are already growing
their online businesses with agentic AI
Agnieszka Figielek
Architect
Poland
Agnieszka used AI to have a 6-figure launch from a yacht in Ibiza
"We are very proud of this launch. In this launch, we used the agents that Sigrun taught us to have very specific roles. Using AI, we prepared 200+ personal emails to encourage students to join my program and design passive housing. I'm very excited and without Sigrun, I wouldn't have been able to do it so fast."
Caroline Claeys
Business Coach
Belgium
Advantage has given Caroline a proper team that makes it easy to do business
"Advantage has changed the way I work 100%. My days are more structured. I think about what I want before using AI now, so I get better results. I have a long-term plan and a short-term plan, and everything is aligned to it. I have a clear idea of where I stand. It's so much easier to do business now.
Now Claude is my assistant. We have a daily meeting, a weekly planning meeting and a weekly wrap-up together. We work together on texts and blogs, and we discuss and brainstorm very deeply about content and strategy. He helps me with admin, accountability and designing, and he reduces the time I spend on things like writing a report.
Has Advantage exceeded my expectations? Five million times. I thought I was going to get to know a tool and have something work for me. I now have a proper team that warns me when I'm going overboard, that suggests things based on my preferences.
Advantage transformed my business into a more accountable one where the right things get tackled. It also helped me grow my mindset and become a CEO, rather than an amateur with a VAT number."
Magda Kazoli
Personal Image Consultant
Greece
Advantage helped Magda save so much time and money
"I joined Advantage because AI is moving fast, and I didn't want to keep guessing. I wanted proper business coaching that's built around everything happening right now, so I could move forward at the right pace instead of always playing catch-up.
Advantage has completely changed the way I work. The coaching, the advice, the tools have made my day-to-day life so much lighter. Things that used to sit on my list for days now get done, and I'm not carrying all of it on my own anymore.
I've been using AI since 2023 and following the advancements closely, so I wasn't starting from zero. But Advantage took it to another level. I use AI far more now, and far more efficiently. It saves me a lot of time and a lot of money.
My biggest win has been building my own skills and agents. I can put a landing page together in no time now, and I've got a small dedicated team handling the tasks I used to do alone. Work that used to eat my week happens quietly in the background.
Has Advantage exceeded my expectations? A big yes. There isn't a single day I'm not grateful I made the decision to join."
Two ways to build your business…
only the one with agentic AI works
Using outdated methodsAfter you join Advantage
Your income depends on how many hours you can work
Your income grows with the help of agentic AI
You're fully booked with 1-1 work or in-person classes but you've hit a ceiling
You introduce scalable offers that let you grow without burning out
Your sales stall between launches and growth has plateaued
You build systems that generate consistent sales between launches
Every launch feels like starting from scratch
You follow proven launch strategies that work
You're juggling multiple ideas, offers or directions
You have clear direction and focus on what actually grows your business
Everything depends on you: Content, emails, offers
We give you systems and automations that take work off your plate
You're constantly behind, trying to catch up
You move faster, with support, structure and momentum
You're building alone, figuring everything out yourself
You're surrounded by women building at your level
So…what is an AI Agent?
AI Chat:You ask it a question, it answers. Then you have to do the work.
AI Agent:You give it the information it needs. Then the agent does the work.
AI Agents work like a team member. Except they don't sleep. They don't complain. They don't get sick.
In my business, I've used AI Agents to help me:
- Create a brand new designed freebie? Sorted in 30 minutes. Hours saved: 4 hours.
- My podcast bookings that no virtual assistant ever completed? Claude fixed it in 1 hour. Hours saved: 3 hours.
- My flooded inbox? Cleared & emails responded while I am still sleeping. Hours saved: 1 hour.
- My YouTube channel that 2 experts never cleaned up? Claude did it in a few hours. Hours saved: 20 hours.
- A branded presentation? Done in 30 minutes. Hours saved: 5 hours.
That's around 33 hours saved. Work that was being done while I was doing what I love.
This is how powerful they are and why I'm changing my entire business model to give them to you.
Every week you're not using agentic AI, someone in your industry is. That gap is growing. Now is the time to close it.
How you build a business that
survives this new disruption
This isn't a rigid step-by-step system.
Instead you build your business based on what it actually needs right now, with the right support and structure around you.
Advantage is built on four pillars:
Mindset
Monthly mindset workshops, so you can remove the mindset blocks that are holding you back from your next level of growth.
Community
A room of women who take action and don't settle for mediocrity. They push you to think bigger, move faster and follow through.
Accountability
A gentle kick up the butt to make sure you take action every single week. This is how your business grows.
Here's what you get inside SOMBA® Advantage
Your AI Marketing Team, yours forever
We build your marketing team for you, trained on the exact strategies that have generated €22 million and helped 10,000+ clients to build 6-7 figure businesses.
You do not need to be technical or know how to code. The agents handle the implementation, so you can lead like the architect of your business, not the worker.
Each agent is unlocked as you go through our programs.
We host the agent first, covering the running costs and adjusting it to your needs. Then we hand it over to you with full setup instructions, so you can host it yourself inside Claude.
Every agent you unlock is yours to keep, even if you leave Advantage. We will send you updated versions of the agent as long as you are a paying member of Advantage.
Here are the AI agents that you'll get:
- Content Agent: Turn one recording into a full set of content and save hours of time
- Sales Every Day® Agent: Create a sales funnel where you can generate leads and make sales every day
- Launch & Sell® Agent: Plan and execute your next launch step by step without feeling overwhelmed
- Kickstart Agent: Grow your list, create your course and make your first sales
You lead. Your AI Marketing Team executes.
And your business grows faster than it ever has.
Live Implementation Workshops
Live. Hands-on. Focused on real business growth. Sometimes strategy focused, sometimes implementation.
- Make smarter decisions about strategy, tools and automation
- Build and implement in real time, not just learn theory
- Stay current with AI, without having to figure it out alone
- Keep moving forward with relevant, timely guidance, instead of a fixed curriculum
Weekly accountability system
A weekly accountability system that makes sure you actually follow through.
- Report your progress every Friday: What you did, what's next, where you had trouble
- Grow the discipline that separates the female entrepreneurs who grow from the ones who stay stuck
- Stay focused on what actually moves your business forward
Monthly mindset workshop
A dedicated monthly workshop focused entirely on the identity and mindset shifts you need to scale. Because growth isn't just strategy, it's who you become as you grow your business.
This is the human work that AI cannot do. And it is the #1 thing that determines whether you grow or stay stuck.
- Make confident decisions fast, even when the path forward isn't clear
- Lead your AI Marketing Team with clarity, so you can stay in control of your business
- Break through the identity ceiling that's keeping you at your current revenue level
Advantage community
Collaborate and network with women at your level.
- Get support from coaches and mentors who answer your questions directly inside the community
- Be part of a community where people actually understand what you're doing
- Learn from others' wins, mistakes and ideas
- Feel supported, challenged and pushed to grow at the same time
Exclusive pay-in-full bonus:
Podcast Guesting & PR Playbook
Overlooking podcasts is a mistake for any online business owner.
Getting booked on the right podcasts builds your credibility fast, grows your list without paid ads and puts you in front of audiences who are primed to trust you.
In this 2-hour live masterclass, I'll share everything I've learned about getting booked and making every appearance count.
You'll learn how to pitch yourself in a way that actually gets a yes, which shows to target at your stage of business and how to turn a single interview into months of visibility, list growth and new leads.
It works wherever you are in your business.
- Newer entrepreneurs can use it to build authority before they have a big audience
- More established business owners can use it to scale their reach without scaling their ad spend
- Get a skill you can plug into Claude to build your own one-pager so you can get booked
Want faster growth and deeper access?
Join Advantage+
You get everything inside Advantage, plus direct access to Sigrun and deeper coaching on advanced strategies.
Monthly 7-Figure Strategy Call With Sigrun
You only need a few minutes with me and I will know exactly what you need to do next in your business. Based on my 22 years of experience as CEO, you'll get an invaluable outside perspective from someone who has seen every stage of business growth.
- High-level coaching for female entrepreneurs with advanced questions
- Get clarity on your next strategic move, fast
- Stop wasting time on ideas, projects or offers that are not the priority
Bi-weekly Hands-On Meta Ads Coaching
Our Meta Ads coach is the only person who can get us thousands of signups for our own workshops. We've worked with many agencies over the years but she's the only one who can achieve our ambitious goals.
Now you can work with one of the best Meta Ads experts to make sure your ads are correctly set up, you get cheaper and higher quality leads that are more likely to convert to sales.
- Improve your campaigns with experienced eyes on the numbers
- Catch mistakes early before they waste your budget
- Learn what to tweak to get better leads and sales
- Build more confidence running ads
Monthly High Impact Messaging Call
Your messaging is one of the biggest levers in your business. And most people never get real feedback on it from someone who knows what works.
Once a month, you bring your positioning, messaging and any new copy and get live feedback on it. You leave with clarity, specific changes and the confidence to get your message out there.
Advantage+ Private Channel
A dedicated channel inside the Advantage community just for Advantage+ members. This is your space to connect, ask sharper questions, share wins and get support from women building at your level.
- Get closer access to peers who are serious about growth
- Ask questions in a more focused, high-level space
- Feel supported between calls and coaching sessions
The exact step-by-step system to build, sell and scale your online business, proven by 10,000+ business owners.
Instant Access To All Core Programs
You get instant access to the exact programs that help women build 6-7 figure online businesses. Together, all the programs and the Meta Ads training below are worth €17,488.
SOMBA® Kickstart (value €2,997)
Our most popular program to help you create an online course and make your first sales.
Launch & Sell® (value €5,000)
Master the art & science of launching and set yourself up for scalable results over and over.
Sales Every Day® (value €6,000)
Build a sustainable sales funnel to turn your course into a cash machine & make sales every day.
Sales Accelerator (value €997)
Grow your online sales without ads, funnels, launches or any type of tech setup.
Plus the missing pieces most entrepreneurs never figure out on their own.
- Meta Ads training: Grow your email list with your ideal clients. Instant access. (value €1,997)
- Meta Ads For Beginners: Everything you need to start advertising confidently. (Value €497)
Full Access To Our All-In-One Marketing Platform
My all-in-one marketing platform helps you run your business from one place, without the big tech bill.
Instead of using multiple log-ins, different software and subscriptions, you get a clean, simple setup that covers what you need to market and sell.
Already have software you love? Advantage works alongside the tools you already use.
You'll have access to:
- An all-in-one platform to run your marketing in one place, without paying for a stack of monthly subscriptions
- Create landing pages, forms and automations faster
- A clean, tech-friendly setup that's easy to learn and you can start using straight away (if you do get stuck, you can rely on our 24/7 tech support)
- One login for everything, so your business feels organised and easy to use
24/7 Software Support
Tech issues slow you down. Waiting for help slows you down even more. With 24/7 software support, you get help when you need it.
You will:
- Get immediate support when something isn't working
- Fix issues quickly, instead of losing time trying to figure it out alone
- Keep moving forward, without waiting for replies or support tickets
- Use our software with confidence
Always Up-To-Date Tech Tutorials
If you prefer to execute yourself, we'll show you how to use the tools inside your business, so you can implement quickly and move forward with confidence.
You'll get:
- Beginner-friendly tutorials that show you exactly what to do step-by-step
- Everything explained in plain language
- Help setting things up right first time, so you don't waste time
Ready-To-Use Program Templates
We give you pre-built templates for each core program: SOMBA® Kickstart, Launch & Sell®, Sales Every Day® and Sales Accelerator.
You'll get:
- Templates that would cost thousands to build from scratch given to you
- Everything set up and ready to customise, so you can spend more energy doing the things you love
- No blank pages, no guesswork, no weeks of setup before you can start selling
Weekly Coaching Calls
Every week, you get real-time support, so you don't overthink or second guess.
- Calls are grouped on your business level so you get more relevant support based on where you are
- Get clear answers to your specific questions, without guessing what to do next
- Stop overthinking and start moving, with eyes on your business every single week
Weekly Tech Calls
Join weekly tech calls to get support and fix issues.
This is where small problems get solved fast, so they don't turn into delays.
- Get live help with anything you're stuck on
- Fix tech issues quickly, instead of wasting time trying to figure it out
- Ask questions and get answers in real time
Live Program Implementation
You'll be guided through Kickstart, Launch & Sell® and Sales Every Day® in real time, step by step.
As you complete each program, you unlock the AI agent that executes that strategy for you. The faster you implement, the sooner your AI Marketing Team is working in your business.
You will:
- Implement each program alongside others, instead of doing it alone
- Follow a clear pace, so you always know exactly what to do next
- Unlock your AI agents as you go
- Get results faster because you're executing in real time
Buddy
If you want, you are matched with another student at a similar level in business.
Together you can:
- Share progress, challenges and next steps
- Hold each other accountable, even when life gets busy
- Meet with someone who understands exactly what you're doing
Weekly Masterminding
Join breakout rooms, so you can mastermind with your fellow peers together.
- Mastermind with women who think big and take action
- Get fresh perspectives on your offers, funnels and strategy
- Solve real business challenges in real time
Choose your level
Advantage has two tiers. Both give you the AI marketing team, strategy, the coaching and the community you need.
The difference is how close you want to work with Sigrun and how fast you want to grow.
| Value |
Everything you need to build and grow
|
PLUS For faster growth and direct access |
|
|---|---|---|---|
| Your AI Marketing Team | €9,997 | ✓ | ✓ |
|
€17,488 | ✓ | ✓ |
|
€10,476 | ✓ | ✓ |
|
€3,655 | ✓ | ✓ |
| Live implementation | €1,997 | ✓ | ✓ |
| Monthly Strategy Call With Sigrun | €5,977 | — | ✓ |
| Bi-weekly Meta Ads coaching | €2,997 | — | ✓ |
| Monthly High Impact Messaging Call | €2,997 | — | ✓ |
| Advantage+ private channel | €997 | — | ✓ |
| Full Pay Bonus: Podcast Guesting & PR Playbook | €497 | ✓ | ✓ |
| Total value | €44,110 | €57,078 | |
| Monthly investment | €497+VAT/ month |
€997+VAT/ month |
|
| Annual investment | €4,970+VAT/ year |
€9,970+VAT/ year |
|
| JOIN SOMBA ADVANTAGE ↗ | JOIN SOMBA ADVANTAGE+ ↗ |
Minimum commitment: 6 months on monthly plans.
VAT applies where applicable.
Refund policy: No refunds.
I've helped female entrepreneurs like you
grow their online business
Sif Traustadottir
Book Writing Coach,
Iceland
Enjoying €57k launches after her pivot
"I'm a registered veterinarian and an author from Iceland. When I started working with Sigrun, I ran dog training courses, but I completely changed my business to online writing workshops.
This was a hidden talent and interest of mine, and it really took off after I started.
Soon after my pivot, my first launch earned me €26,000. My business has continued to grow. My most recent launch earned €57,000, and I have now helped almost 100 people get published."
Jessica Maas
Soap Making Coach,
Germany
Creating a €160k business as a soap maker
"My biggest challenge was knowing how to prioritise. I knew I loved my topic, I knew I loved my clients, and things were working, but I didn't know where to put my energy next to keep growing. That changed completely once I joined Sigrun's program.
I started structuring my week, and for the first time I could see clearly where I wanted to be in six months and exactly which steps would get me there. The numbers speak for themselves.
My monthly revenue has jumped from €7,000 to over €20,000 and my email list has grown from around 1,500 to 3,500."
Claudia Witticke
Sewing Coach, Italy
Creating a €700K/ year business in just 5 years
"In my first launch I made more than €15,000 in less than 10 weeks. My goal was just to go online and make a real launch, and get some money to invest into my company to grow.
I never, ever dreamed that I would make a five-figure launch. 5 years ago, I didn't have an online business. Now I'm making €700K/year in my online business. Just last month I had another six-figure launch, selling 750 spots of a €147 program."
Eva L.
Piano Teacher, Czechia
From doing everything alone to building a €600K online business with small children
"I was hustling every day, answering emails, working on courses, supporting students. I was doing everything myself, and it was impossible. I was sick, overtired, and knew I needed a strategy.
Sigrun taught me strategies that opened my eyes to what's really important, helped me delegate, and allowed me to make the key decisions that move a business forward."
Does any of this sound like you?
- You can see where online business is going and you're ready to build differently
- You know AI agents are a smarter way to grow but you're not using them fully yet
- You're fully booked with 1-1 clients or in-person classes and know they won't scale
- You're an established business owner full of ideas and ambition
- You already have online programs and you want the next steps to scale your online business
If you can tick at least 1 of these, I'd love for you to join us inside Advantage.
FAQs
Is this an AI course?
No. Advantage is a business growth program with AI at its core. We help you grow your business and make money. AI is the way that makes it faster and easier.
Every workshop, every agent, every call is about growing your business.
Will the program change while I'm in it?
Yes. And that's intentional. AI is moving faster than any fixed curriculum can keep up with. A program that stayed the same would leave you behind.
Inside Advantage, we update workshops, add new agents and adjust based on what's happening in the industry right now. You get what's relevant today.
What stays constant: the strategy, the coaching, the community and the accountability.
Is Advantage a 6-month or a 12-month commitment?
Advantage is a 12-month program. The minimum term is 6 months, so you're not locked in for the full year if your circumstances change.
That said, we strongly recommend staying for the full 12 months. As you complete each program, you unlock the AI agent that executes it for you. The women who get the biggest results are the ones who complete the full journey, implement every strategy live alongside the group and leave with a fully built AI marketing team.
What if I have a paid ChatGPT subscription? Can I participate?
Yes. We use Claude as our AI tool of choice because it gives the best results for the work we do inside Advantage. If you are on ChatGPT today, you do not need to start over. The Claude Setup workshop walks you through the switch, step by step, so you will be up and running fast. You can keep your ChatGPT subscription, but everything we teach and build is designed for Claude.
How many hours do I need to invest?
It depends on how fast you want to move from a couple of hours a week to 10 hours.
The program is designed to be flexible and self-paced with live coaching support to keep you moving forward.
Do I keep my AI agents if I leave Advantage?
You keep all the agents that you have unlocked. Join the live programs to unlock that program's AI agent. You download the files, you run them in your own Claude account and they continue to work for you.
The only thing you lose when you leave is the agent updates. We're constantly improving the agents while you're a member.
Why do you host the agents first before handing them over?
We host every agent first so we can make sure it works perfectly for your business before we hand it over. What you get is refined, reliable and ready to go from day one.
What's the difference between using prompts vs using agents?
Most people use AI for brainstorming. They ask questions, get ideas, and figure out what to do next.
But they're still doing the work themselves.
Agents will implement for you, like an actual team member. Not only can they write copy, but they can build the sales funnel. Not only can they write the freebie, but they can design it in Canva to match your brand design.
With AI Agents, your main job is to manage and give feedback. They can save you hours in your business and save you money from hiring a human team.
I am not technical. Will I be able to keep up?
Yes. You do not need to code. You do not need to be technical. You need to know your business and your goals. The agents handle the implementation.
How does accountability work?
Every Friday, you submit a short progress update: What did you do this week, what are you working on next, where are you stuck.
If you do not report, we follow up. We make sure you are actually building your business, not just consuming content. The biggest difference between the people who get results and the people who do not is whether they do the work. This system makes sure you do.
What is the difference between Advantage and Advantage+?
Both tiers give you strategy, coaching, community and accountability. The difference is how close you want to work with me (Sigrun) and how fast you want to grow.
Advantage gives you weekly coaching calls, all core programs, the accountability system, your AI marketing team and the community.
Advantage+ gives you all of that plus monthly 7-Figure strategy calls with me, hands-on Meta ads coaching, high impact messaging calls and a private channel.
What is the AI Marketing Team?
Think of it as a team of AI agents that work for you. They are trained on my programs and methodology. Instead of you doing all the work yourself, your AI Marketing Team handles content creation, funnel building, launch planning and more. You direct them. They execute.
You are the architect. They are the builders.
I'm busy. Can I still do this program?
Advantage is not about adding more to your plate. It's about removing what's not working and focusing on what actually moves your business forward.
Everything is recorded, so you can watch at your own pace.
The weekly rhythm is designed for busy women building real businesses.
Will this work for my specific niche?
Yes! We've helped women in 101 different niches grow their businesses: From art teachers to finance coaches, from dog trainers to health experts. The principles work across all types of businesses, and our coaches will help you adapt them to your situation.
I don't want to work with AI.
Then Advantage is not for you.
I'm already in another Sigrun program. Can I upgrade?
Yes. You can upgrade to Advantage at any time, and you'll receive credit for what you've already paid, so you only pay the difference. Upgrades are not available if you are on a payment plan, in this case you will be joining Advantage as a new member.
Do I have to pay VAT?
VAT is applied based on your location. If you're VAT-exempt or need to purchase without VAT (for example, as a registered business), reach out to us at [email protected] before purchasing and we'll help you complete your order correctly.
This moment will decide the future of your business.
You've been reading this page because something in your business needs to change.
You already know what it is.
More of the same will get you more of the same. The next 12 months will look worse than the last 12 months, unless you decide today that they won't.
The female entrepreneurs who adapt now will survive this disruption.
That moment is now.
Doors close soon. Join me.
