The outdated, manual way of growing your online business ends here…
Future-proof your online business – we’ll build your AI marketing team & back you with real human support
Pay attention – this changes everything
Pay attention – this changes everything
I’m closing down the old way of building online businesses.
Kickstart®. Sales Every Day®. Launch & Sell®.
My programs have helped thousands of women build real online businesses.
But I’m done teaching you how to do things that can be done for you – by AI.
Most people will ignore my warning
Right now, you have two options:
1. Pretend this shift isn’t happening.
Keep running your business the same way – doing everything manually and wasting hours each week. But over the next 12 months, your growth will slow down.
2. Embrace the change and go all-in
Adapt now. And give your business the best chance of surviving this shift.
You are in control of what happens next.
The rules of online business have been written rewritten
The rules of online business
have been written rewritten
The game has changed.
For 12 years, I taught students how to do things themselves.
That era is over.
I’m taking everything I’ve built – every strategy, every system, every framework – and deploying it into an AI marketing team that does the work for you.
Advantage is a 12-month business growth program that gives you an AI marketing team you can plug into your online business – and keep. Without learning how to code or create them yourself.
AI power.
Human precision.
Introducing
Same mission. Rebuilt for the future.
A 12-month business growth program for women entrepreneurs with:
Strategy proven on thousands of businesses
Real human support
Your AI Marketing Team executing behind the scenes
Instead you will build, launch and sell with the industry’s most powerful tool – faster, smarter, with less manual effort.
So…what is an AI Agent?
So…what is an AI Agent?
With an AI chatbot:
You ask, it answers.
You guide, it responds.
Then you do the work yourself.
Your AI Agent:
You set the direction. It executes the work for you.
AI Agents work like a team member. Except they don’t sleep. They don’t complain. They don’t drop the ball.
In my business, I’ve used AI Agents to help me:
Created a brand new freebie? Sorted. Hours saved: 4 hours.
My podcast bookings that no VA ever completed? Claude fixed it in 1 hour. Hours saved: 3 hours.
My flooded inbox? Cleared & emails responded while I flew to Iceland. Hours saved: 1 hour.
My YouTube channel that 2 experts never cleaned up? Claude did it in a few hours. Hours saved: 20 hours.
A branded presentation? Done in minutes. Hours saved: 5 hours.
That’s around 33 hours saved. Work that was being done while I was doing what I love.
This is how powerful they are and why I’m changing my entire business model to give them to you.
This is where you start thinking like a leader
Having a team is one thing. Leading it is another.
And that’s the part most people are not prepared for.
Because even with an AI team, you still need to make decisions:
Having a team is one thing. Leading it is another. And that’s the part most people are not prepared for.
Because even with an AI team, you still need to make decisions:
What do you delegate?
What do you keep?
What do you check?
What do you trust?
And most business owners have never been taught how to do this.
Inside Advantage, you will start thinking like a leader.
You won’t do this alone
This is where most people go wrong with AI. They try to figure it out themselves
.
A 12-month business growth program for women entrepreneurs with:
Coaching from real humans to guide your decisions
Feedback so you don’t waste time going in the wrong direction
A community of women building at your level
And we make sure you follow through with weekly accountability.
Every Friday, you report your progress. If you don’t report – we follow up.
These business owners didn’t hesitate
to join Advantage
Magda Kazoli
Personal Image Consultant, Greece
Erika Magyarosi
Mentality Coach, Germany
Sarah Berry
Mosaic Artist, France
Two ways to build your business…
only one works
How you build a business that
survives this new disruption
How you build a business that survives this turning point
There isn’t a rigid step-by-step system.
Instead you build your business based on what it actually needs right now – with the right support and structure around you.
Advantage is built on four pillars:
Strategy
A clear plan for your business – what you’re building, what matters and what to ignore. No more jumping between ideas or wasting time on the wrong things.
Coaching
Real-time feedback so you stop second-guessing and know exactly what to do next. You move faster because you’re not figuring it out alone.
Community
A room of women who take action and don’t settle for mediocrity. They push you to think bigger, move faster and follow through.
1
Accountability
A gentle kick up the butt to make sure you take action every single week. This is how your business grows.
1
Here’s what you get inside SOMBA® Advantage
Curriculum & Learning
The exact step-by-step system to build, sell and scale your online business –
proven by thousands of business owners.
Instant access to all core programs
You get instant access to the exact programs that have built thousands of online businesses. Alone these programs are worth €13,994.
SOMBA® Kickstart
(value €2997)
Our most popular program to help you fast track your online business with the only step-by-step system.
1
SOMBA® Kickstart
(value €2997)
Our most popular program to help you fast track your online business with the only step-by-step system.
SOMBA® Kickstart
(value €2997)
Our most popular program to help you fast track your online business with the only step-by-step system.
1
SOMBA® Kickstart
(value €2997)
Our most popular program to help you fast track your online business with the only step-by-step system.
Sales Every Day®
(value €6000)
Nurture your audience between launches and create consistent sales so you stop relying on launches for income.
Sales Every Day®
(value €6000)
Nurture your audience between launches and create consistent sales so you stop relying on launches for income.
Launch & Sell®
(value €5000)
Master the art & science of launching and set yourself up for consistent, scalable results over and over.
1
Launch & Sell®
(value €5000)
Master the art & science of launching and set yourself up for consistent, scalable results over and over.
Plus the missing pieces most entrepreneurs never figure out on their own.
Meta Ads training – grow your email list with your ideal clients. Instant access. (value €1997)
SOMBA® Ignite – master your online business foundation. Dripped over 6 months. (value €997)
AI Tools
Your built-in marketing team –
so execution happens faster without relying on you.
Your AI Marketing Team
We build your marketing team for you – trained on 12 years of proven strategy – so the implementation work gets done faster, with less manual effort from you.
Your agents roll out progressively from May as they are built and tested.
You do not need to be technical. You do not need to code. You need to know your business and your goals. The agents handle the implementation – so you can lead like the architect of your business, not the worker.
Agents rolling out over 6 months from May:
Viral Content Agent - Turn your videos and podcasts into content – and save hours of time
Sales Every Day® Agent - Create and optimise your evergreen funnel and make money in between launches
Launch & Sell® Agent - Plan and execute your launch step by step without overthinking
SOMBA® Kickstart Agent - Grow your list, create your course and make your first sales
You lead. Your team executes.
And your business moves faster than it ever has.
AI skills
Most business owners are using AI wrong.
You’ll get AI skills – custom AI assistants designed for specific business tasks, so you’re not starting from scratch every time.
Learn how to direct AI like a strategist – so it becomes a powerful extension of your business.
You’ll get AI skills to help you:
Create consistent social media content without running out of ideas
Write newsletters that your audience reads – and buys from
Turn one piece of content into multiple posts across platforms
Improve your messaging so your content attracts the right clients
Plan your content and marketing faster – without second guessing
Training: Set up Claude correctly
Set up and train Claude properly, so it understands your business, your audience and how you communicate.
You will:
Turn Claude into a tool that understands your business – so it gives more relevant responses
Teach it your voice and tone – so everything sounds like you
Generate stronger first drafts for emails, content and messaging
Get faster decisions and clearer direction
Reduce time spent editing generic AI outputs
Software
Everything you need to run your business in one place –
without duct-taping tools together.
Full access to our all-in-one marketing platform
My all-in-one marketing platform helps you run your business from one place – without the big tech bill.
Instead of using multiple log-ins, different software and subscriptions, you get a clean, streamlined setup that covers what you need to market and sell.
It’s simple to learn, easy to navigate and designed so you can start using it immediately – without weeks of setup.
You'll have access to:
An all-in-one platform to run your marketing in one place without paying for a stack of monthly subscriptions
A clean, tech-friendly setup that’s easy to learn and you can start using it straight away (if you do get stuck, you can rely on our 24/7 tech support)
One login for everything so your business feels organised and streamlined
24/7 Software Support
Tech issues slow you down – and waiting for help slows you down even more.
With 24/7 software support, you get help when you need it.
You will:
Get immediate support when something isn’t working
Fix issues quickly instead of losing time trying to figure it out alone
Keep moving forward without waiting for replies or support tickets
Use our software with confidence
Always up-to-date tech tutorials
If you prefer to execute yourself, we’ll show you how to use the tools inside your business, so you can implement quickly and move forward with confidence.
You’ll get:
Beginner-friendly tutorials that show you exactly what to do – step-by-step
Everything explained in plain language
Help setting things up right first time, so you don’t waste time
Ready-to-use SOMBA® Ignite templates
Inside our all-in-one marketing platform, you’ll find pre-made templates to save you even more time.
All landing pages and thank you pages are already set up
Automation for freebie delivery is ready for your freebie
Welcome email sequence that turns your subscribers into warm leads
Sales pages ready to use for your new offers
Ready-to-use program templates
You won’t be building from scratch. We give you pre-built templates for each core program – SOMBA® Kickstart, Sales Every Day® and Launch & Sell®.
You’ll get:
Pre-built templates for your key programs – ready for you to customise and use
Save weeks of setup time across the programs
Plug your content into proven templates – without starting from scratch
Coaching & Calls
Direct access to expert guidance –
so you can get answers, make decisions faster and keep moving.
Weekly coaching calls
Every week, you get real-time support – so you don’t overthink or second guess.
Get clear answers to your specific questions – no more guessing what to do next
Know exactly what to focus on each week so you keep moving forward
Get help quickly instead of losing days (or weeks) trying to figure things out alone
Receive feedback on your offers, funnels, and ideas before you waste time going in the wrong direction
Stay consistent with a weekly rhythm – even when motivation drops
Bi-weekly implementation workshops
Live. Hands-on. Focused on real business growth.
One workshop is strategy-focused – helping you make better decisions. The other is implementation – building workflows, setting up automations and solving real problems inside your business as things evolve.
Learn what actually matters for growing your business right now
Make smarter decisions about strategy, tools and automation
Build and implement in real time — not just learn theory
Stay current with AI without having to figure it out alone
Solve real business challenges as they come up
Keep moving forward with relevant, timely guidance instead of a fixed curriculum
Monthly mindset workshop
A dedicated monthly workshop focused entirely on the identity and mindset shifts you need to scale. Because growth isn’t just strategy – it’s who you become as you build.
This is the human work that AI cannot do. And it is the #1 thing that determines whether you grow or stay stuck.
Build confidence in your pricing and money decisions
Learn how to work with an AI team without losing control
Move through imposter syndrome at your next level
Make clear decisions – even when things feel uncertain
Rotating themes from imposter syndrome at the next revenue level, leadership identity and managing a team
Weekly tech calls
Join weekly tech calls to get support and fix issues.
This is where small problems get solved fast – so they don’t turn into delays.
Get live help with anything you’re stuck on
Fix tech issues quickly instead of losing days trying to figure it out
Ask questions and get answers in real time
Accountability
The structure and support to follow through –
so you achieve your goals.
Weekly accountability system
A weekly accountability system that makes sure you actually follow through.
Report your progress every Friday – what you did, what’s next, where you had trouble
Get followed up if you don’t report – you never slip through the cracks
Stay focused on what actually moves your business forward
Turn plans into real progress – every single week
Keep momentum, even when motivation drops
Business Success Tracker
Set your goals from the start, then track how you’re progressing.
This is how you stay on track from start to finish.
Set clear goals at the start of the program – and track your progress against them
Stay focused on what matters most to reach your targets
Keep momentum by seeing your progress build over time
Identify what’s missing so you can take action quickly
Follow through on your goals instead of letting them slip
Online Business Foundation Sprints
Sprints are designed to get you out of your head – and into action.
These sprints give you bite-sized actions and accountability over 3 or 10-day sprints.
You will:
Get more hands-on support from Team Sigrun – we’ll be there to push you, encourage you and help you keep going, especially on the days you feel like quitting
Focus on one meaningful outcome at a time
Build growth through visible progress and fast action
Live program implementation sprints
You’ll be guided through Kickstart, Launch & Sell®, and Sales Every Day® in real time – step-by-step.
You will:
Implement each program alongside others instead of doing it alone
Build momentum by taking action every week
Get results faster because you’re executing in real time
Community & Connection
Surround yourself with ambitious women building real businesses –
so you stay motivated, support and inspired.
Advantage Community
Surround yourself with women who are building real businesses – at your level.
Be part of a community where people actually understand what you’re doing
Ask questions and get support between coaching calls — so you’re never stuck for long
Learn from others’ wins, mistakes and ideas
Stay consistent because you’re not doing this in isolation
Feel supported, challenged and pushed to grow — at the same time
Buddy
You’re matched with a peer at a similar level in business – so you don’t drift or fall off track.
Share progress, challenges and next steps
Stay consistent even when motivation drops
Build with someone who understands exactly what you’re doing
Weekly masterminding
Join breakout rooms so you can mastermind with your fellow peers together.
Mastermind with women who think big and take action
Get fresh perspectives on your offers, funnels and strategy
Solve real business challenges in real time
Challenge your thinking and sharpen your decisions
EXCLUSIVE PAY-IN-FULL BONUS:
Meta Ads without the panic
You know you should be on Meta Ads. But every time you log into Business Manager, it feels like you need a degree just to get started.
Most online entrepreneurs either avoid Meta Ads entirely — or jump in, boost something randomly, and wonder why nothing happened.
This bonus course walks you through everything you need to start advertising confidently on Facebook and Instagram – from setting up your account the right way to boosting posts for visibility and new followers. No tech overwhelm or wasted budget.
What you’ll learn:
How to set up your Meta Business Manager and ad account safely – so you never lose access to your hard-earned data
The exact steps to protect your account from being flagged or banned before you even run your first ad
How to boost posts strategically to increase visibility, grow your following, and promote small offers – without throwing money away
What makes a boost worth it (and what to ignore)
How to use the data from your boosted posts to build powerful retargeting audiences for future campaigns
The foundation you need before running “real” ads – so every euro you spend later works harder
Want faster growth and to get deeper access? Join Advantage+
Want faster growth and to get deeper access?
Join Advantage+
You get everything inside Advantage. Plus direct access to Sigrun and deeper coaching on advanced strategies.
PLUS
Monthly strategy call with Sigrun
This is where you bring the bigger business questions. You get direct access to 12 years of experience and an expert outside perspective on your business.
Get clarity on your next best move instead of second-guessing
Make better decisions faster with expert feedback
Spot what is slowing your growth before it becomes expensive
Refine your positioning so your offers are easier to sell
Stop wasting time on ideas, projects or offers that are not the priority
Bi-weekly Meta Ads coaching
Hands-on ads coaching to help you make your ad spend work harder. Our Facebook Ad expert looks at your campaigns, helps you optimise what matters and supports you in making smarter decisions with your ads.
Improve your campaigns with expert eyes on the numbers
Catch mistakes early before they waste your budget
Learn what to tweak to get better leads and sales
Build more confidence running ads without feeling overwhelmed
Stop guessing what is working and what is not
Turn ads into a more reliable growth channel for your business
Advantage+ Private Channel
A dedicated channel inside the Advantage community just for Advantage+ members. This is your space to connect, ask sharper questions, share wins and get support from women building at your level.
Get closer access to peers who are serious about growth
Ask questions in a more focused, high-level space
Feel supported between calls and coaching sessions
Stay connected to the energy of the room as you grow
Become a Founding Member and benefit
The program starts on May 1st. Join now and get these exclusive bonuses:
Get access to a special founding member’s call in April
Founding members’ privileges on shaping the program
Choose your level
Advantage has two tiers.
Both give you the AI marketing team, strategy, the coaching and the community you need.
The difference is how deep the implementation goes.
Everything you need to build and grow
PLUS
For faster growth and direct access
Everything you need to build and grow
PLUS
For faster growth and direct access
Minimum commitment: 6 months on monthly plans. No refunds. VAT applies where applicable
I’ve helped women like you grow their business
Claudia Witticke
Sewing Coach, Italy
From zero online business to €770K/ year business
“I made more than €15,000 in 10 weeks from all the classes I sold during my first launch. My goal was just to go ahead and make a proper launch, and get some money to invest in my company to grow. I never, ever dreamed that I would make a five-figure launch. 5 years ago, I didn’t have an online business. Now I’m making €500K/year in my online business. Just last month I had another six-figure launch, selling 750 spots of a €147 program.”
Eva L.
Piano teacher, Czechia
From doing everything alone to building a
€600K online business with small children
“I was hustling every day - answering emails, working on courses, supporting students. I was doing everything myself, and it was impossible. I was sick, overtired, and knew I needed a strategy. Sigrun taught me strategies that opened my eyes to what’s really important, helped me delegate, and allowed me to make the key decisions that move a business forward.“
Judith Peters
blogger, Germany
From overworked to €500K with three children
“As a freelance copywriter, I worked a lot for not so much money. Within a year of creating my first online course, I was able to buy a house. Then I had my first six-figure launch. Now I earn €500K per year. Even if I would have doubled my rates as a freelancer, I would never have reached this number. I can only say that Sigrun believed in me before I believed in myself, and that changed my life and my business.”
Does any of this sound like you?
You can see where online business is going – and you’re ready to build differently
You know there’s are smarter tools to grow – but you’re not using it fully yet
You’re fully booked with 1-1 clients or in-person classes – and know they won’t scale
You don’t have any extra time to give without burning out
You’re an established business owner full of ideas and ambition – but no clear structure for what to focus on next
You already created an online course and you want the next steps to scale your online business
You’re in a life transition and feel done with putting your dreams on the backburner
If you can tick at least 3 of these, then I’d love for you to join us inside Advantage.
Does any of this sound like you?
You can see where online business is going – and you’re ready to build differently
You know there’s are smarter tools to grow – but you’re not using it fully yet
You’re fully booked with 1-1 clients or in-person classes – and know they won’t scale
You don’t have any extra time to give without burning out
You’re an established business owner full of ideas and ambition – but no clear structure for what to focus on next
You already created an online course and you want the next steps to scale your online business
You’re in a life transition and feel done with putting your dreams on the backburner
If you can tick at least 1 of these, then I’d love for you to join us inside Advantage.
FAQs
Is this an AI course?
No. Advantage is a business growth program. The goal is the same as it has always been – help you grow your business and make money. AI is the tool that makes it faster and easier.
Every workshop, every agent, every call is about growing your business. Not about technology for the sake of technology.
How many hours do I need to invest?
It depends on how fast you want to move – from a couple of hours a week to 10 hours.
The program is designed to be flexible and self-paced – with live coaching support to keep you moving forward.
Will I only get the AI marketing team inside SOMBAio/ inside the program?
Once you have access to your AI marketing team, it’s yours to keep – unrelated to SOMBAio.
What’s the difference between using AI for prompts vs using it as an AI Agent?
Most people use AI for thinking. They ask questions, get ideas, and figure out what to do next.
But they’re still doing the work themselves.
Your AI Agent will implement for you, like an actual team member. Not only can they write copy, but they can build the sales funnel. Not only can they write the freebie, but they can design it in Canva – to match your brand design.
With AI Agents, your only job is to manage and give feedback. But they can save your hours in your business – and save you money from hiring a human team.
I am not technical. Will I be able to keep up?
Yes. You do not need to code. You do not need to be technical. You need to know your business and your goals. We handle the implementation.
Workshops are hands-on. We build together. Nobody is left behind.
How does accountability work?
Every Friday, you submit a short progress update. What did you do this week. What are you working on next. Where are you stuck.
If you do not report, we follow up. This is not about being strict for the sake of it. It is about making sure you are actually building your business, not just consuming content. The biggest difference between the people who get results and the people who do not is whether they do the work. This system makes sure you do.
What is the difference between Advantage and Advantage+?
Both tiers give you strategy, coaching, community and accountability. The difference is depth.
Advantage gives you weekly coaching calls, bi-weekly workshops, all core programs, the accountability system, your AI marketing team and the community.
Advantage+ gives you all of that plus monthly strategy calls with Sigrun, ads coaching and a private channel.
I’m already paying for SOMBA® Club or SOMBAio, are they included?
Yes, they’re both included in both Advantage tiers – saving you €97/month.
What if I want to switch between tiers?
You can upgrade any time, you can only downgrade after a six month minimum commitment if you are on a monthly payment or after a year if you are on an annual plan.
What is the AI Marketing Team?
Think of it as a team of AI agents that work for you. They are trained on my programs and methodology. Instead of you doing all the work yourself, your AI Marketing Team handles content creation, funnel building, launch planning and more. You direct them. They execute.
You are the architect. They are the builders.
Agents begin rolling out in May 2026 over 6 months.
I’m busy. Can I still do this program?
Advantage is not about adding more to your plate. It’s about removing what’s not working and focusing on what actually moves your business forward.
Everything is recorded, so you can watch at your own pace. The weekly rhythm is designed for busy women building real businesses.
Will this work for my specific niche?
Advantage is not about adding more to your plate. It’s about removing what’s not working and focusing on what actYes! We've helped women in 101+ different niches grow their businesses – from art teachers to finance coaches, from dog trainers to health experts. The principles work across all types of businesses, and our coaches will help you adapt them to your situation. What’s changed is how fast you can implement. ually moves your business forward. Everything is recorded, so you can watch at your own pace. The weekly rhythm is designed for busy women building real businesses.
I don’t understand AI (and honestly it feels overwhelming)
This is not an AI course teaching gimmicks or trends. It’s a business program with AI at its core to help you speed up execution, remove yourself as a bottleneck and save time.
If I pay now, when is my next payment?
You make your first payment when you sign up, this covers the month of May since we officially start May 1, 2026. Your second payment will be processed on June 1, 2026.
This moment will decide the future of your business.
The female entrepreneurs who adapt now will survive this disruption.
You can keep building the old way.
Or you can change how you build – now.
You’ve gotten a first-hand look at my pivot. Join me.
AI is not a hobby.
It’s the biggest change in business since social media. And the women who adopt it now won’t just work faster...
They’ll build businesses that require less of them.
The AI Accelerator Is For Women Who Want To
Work Smarter
AI is not a hobby.
It’s the biggest change in business since social media. And the women who adopt it now won’t just work faster...
They’ll build businesses that require less of them.
This moment will decide the future of your business.
You can keep building the old way.
Or you can change how you build – now.
You’ve gotten a first-hand look at my pivot. Join me.
The female entrepreneurs who adapt now will survive this disruption.
You can keep building the old way.
Or you can change how you build – now. You’ve gotten a first-hand look at my pivot. Join me.